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Time to market

Time to Market (TTM) is a key concept in a landscape where digital transformation dictates the rhythm of business.

It refers to the time required for a company to develop a product or service and make it available to the market. In a highly competitive environment, reducing TTM can mean the difference between leading the market or losing opportunities to more agile competitors. Digital transformation, with its innovative tools and methodologies, has enhanced companies' ability to shorten this cycle, making them more adaptable to changes and market demands.